Measure Magazine was the internal magazine for HP employees. Beginning in 1963, Measure Magazine was published monthly or bi-monthly. The museum has most copies of the publication printed between 1963 and 1991.
The museum is missing the following editions in the 1966 to 1991 period:
1977 - November,
1979 - May,
1982 - May/June,
1983 - Nov/Dec,
1985 - May/June,
1987 - Sep/Oct, Nov/Dec,
1989 - Nov/Dec.
HP was a decentralized, divisionalised business. Until the middle 1980s, most divisions were relatively autonomous. Many HP employees had little knowledge of business activities outside of their own division. Measure Magazine was designed to keep HP employees informed on the entire company. Articles in the magazine were written to address issues like:
- HP's goals, objectives, personnel policies and initiatives,
- HP's financial performance,
- HP's organizational structure (early editions even noted personnel promotions),
- Major products and technologies introduced by the company,
- HP corporate functions (HP Labs, marketing/image, etc),
- HP's growth (new acquisitions, new divisions, new plants),
- Product applications and major customer profiles,
- HP corporate events,
- Profiles of HP divisions,
- Human interest stories involving HP employees.
Measure Magazine is a good reflection of the issues that were most important to HP management and HP staff at the time of publication. Almost all of the museum's Measure Magazine collection was donated by Hewlett Packard Australia Ltd.
The first Measure Magazine from July, 1963
(upper left). Following clockwise: 1972, 1981
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